E-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia
نویسندگان
چکیده
This paper aims at determining the effect of e-news brand trust and the consequences of e-news brand trust. The model used in this study were tested on two news brands online, namely Detik.com and Kompas.com. Total sample of this study is accounted for 418 respondents, of which 239 respondents are kompas.com reader and 179 respondents’ reader of Detik.com. Results of this study indicate that both Detik.com and Kompas. com such as e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has a negative effect but not significant to the customer confusion, customer confusion, has a negative but not significant effect on e-news brand trust, e -news brand experience has the effect on either e-news brand trust, or e-news brand loyalty. E-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia
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ورودعنوان ژورنال:
- IJOM
دوره 4 شماره
صفحات -
تاریخ انتشار 2014